Welcome to my new blog, Writing on the Web, begun 1 January 2010.

My Real Food Lover blog (begun January 2008) was shortlisted in the 2009 Guild of Food Writers awards.

I am a journalist, published in all the UK broadsheets as well as most of its women’s magazines.

I have been a member of the National Union of Journalists as long as I have been a journalist (since the 1980s) and subscribe to its Code of Practice.

I was magazine editor at the Soil Association up to 2009.

An early adopter of social media, I launched the Soil Association on Facebook.

Now I focus on the power of online relationships to spread a positive message.

My strength is finding the story and putting it across clearly.

The print world is changing. No one knows the future of newspapers or magazines.

Although I suspect those which specialise will survive.

One thing I do know: the web is increasing the use of writing.

Emailing; sending messages to friends on Facebook; contributing to a forum; posting updates on Twitter.

Words, words, words. Wonderful wicked world-changing words!

So here I am exploring the craft of writing as it transitions to the online world.

I will also look at some technical stuff from a non-tecchie perspective.

And if I ever write anything you don’t understand, ask me to explain.

“Responsibility for successful communication lies with the communicator.”